Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing

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Product Description:

This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best possible chance for success.

Learn four of the most critical elements in ensuring product success, and take-away practical strategies, insights, tips and techniques that Brian has learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of his career.

The book covers how to prioritize features and build product roadmaps, which is absolutely critical for getting your team and company on the same page and for delivering the right features in your product at the right time.

It also covers how to run effective Beta programs, which oftentimes mean the difference between shipping a poor-quality product and shipping a product that you have a high degree of confidence in.

Learn how to plan and execute an effective product launch. Short of building a great product, product launches are one of the most (if not THE most) critical factors for achieving success.

Finally, learn how to get phenomenal reviews for your products. Oftentimes this is an area that is an afterthought, and is not dealt with until or unless the product receives poor reviews. With a well-managed review program you can turn press and analysts into one of your most powerful marketing weapons, further accelerating the success of your product.





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1. Ebooks list page : 1958
2. Software Product Management Managing Software Development from Idea to Product to Marketing to Sales Execenablers
3. Linda Gorchels - The Product Manager's Handbook: The Complete Product Management Resource (Repost)
4. The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
5. The Product Manager's Handbook: The Complete Product Management Resource
6. The Product Manager's Handbook: The Complete Product Management Resource
7. The PDMA ToolBook 3 for New Product Development (Product Development and Management ToolBooks)
8. Software Product Management: Managing Software Development from Idea to Product
9. Software Product Lines in Action: The Best Industrial Practice in Product Line Engineering
10. Software Product Lines in Action: The Best Industrial Practice in Product Line Engineering
11. Software Product Lines in Action: The Best Industrial Practice in Product Line Engineering
12. From Program to Product Turning Your Code into a Saleable Product Mar 2008 eBook-BBL
13. Product Platform and Product Family Design: Methods and Applications
14. Product Innovation: Leading Change through Integrated Product Development
15. From Program to Product: Turning Your Code into a Saleable Product
16. From Program to Product: Turning Your Code into a Saleable Product