[request_ebook] Framework for Marketing Management (3rd Edition)
Author: Philip Kotler and Kevin Lane Keller
Date: April 28, 2006
ISBN: 978-0131452589
Pages: 384
Language: English
Publisher: Prentice Hall; 3 edition
Category: Business
Tag: Business & Investing
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Description
Book Description
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
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