Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy (Repost)

It is hard to believe that nearly 15 years have passed since the publication of the first edition of Franchising & Licensing in 1991. The impact of technology and globalization has had a permanent effect on the dynamics of the franchise relationship. When the manuscript was being written for the first edition in the late 1980s, I could not have envisioned the many changes in the evolution of today’s franchise relationships that can be managed or the diversity in the number of industries and companies that would pursue franchising
as their primary growth strategy. It has been an honor to work with companies launching franchising programs in dozens of different industries and at various stages of growth, ranging from start-up to Fortune 500 companies.