From Program to Product Turning Your Code into a Saleable Product Mar 2008 eBook-BBL

Description

The type of the release is: eBook
In the PDF format with ISBN: 1590599713 and Pub Date: March 21, 2008
The size of the release is: 03 disks x 1.44mb
And released on: 04/10/2008


Many wouldbe software entrepreneurs with expertise in many fields
attempt to turn a homegrown applicationone developed for use in their
own business or professioninto a commercial product. Lack of knowledge,
experience, or skills often prevents the idea from ever taking shape,
let alone achieving its potential. Entering a new field to start a
business leaves many developers unprepared and not even fully aware its
something they know so little about. They will also often have a job
that conflicts with the time commitment required to market the program
well enough for it to become a complete success. Do you have an idea for
a commercially viable software product or already have a product with
the potential for dream financial rewards? Wouldbe software
entrepreneurs must consult From Program to Product: Turning Your Code
into a Saleable Product, written by software developer and entrepreneur
Rocky Smolin, for an indispensable roadmap to creating a commercially
successful software product. Smolin shares insights from his own
experience and covers topics you may never anticipate but are vital to
success, like pricing, documentation, licensing, and tracking customers.
What youll learn
Rocky Smolin walks you through the essentials of turning a development
project into a product, including
- How to determine the best method of licensing your work and how to
enforce that license
- Choosing the appropriate price, calculating potential revenue, and
selecting payment methods, including leasing and support options
- Selling products direct to the customer, through retailers, and via
other sales channels
- Managing technical considerations within your development project,
including logos, splash screens, output, error trapping and reporting,
and localization/internationalization
- Creating attractive packaging and developing an appearance for the
product, including within the application itself, supporting
documentation, and in external components
- Handling marketing, sales, and administrationlearn product
differentiation, lead generation, prospect tracking, and customer
followups

http://www.amazon.com/exec/obidos/tg/detail/-/1590599713/

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