From Program to Product: Turning Your Code into a Saleable Product

Description

Many would¨Cbe software entrepreneurs with expertise in many fields attempt to turn a homegrown application¡ªone developed for use in their own business or profession¡ªinto a commercial product. Lack of knowledge, experience, or skills often prevents the idea from ever taking shape, let alone achieving its potential. Entering a new field to start a business leaves many developers unprepared and not even fully aware it¡¯s something they know so little about. They will also often have a job that conflicts with the time commitment required to market the program well enough for it to become a complete success.

Do you have an idea for a commercially viable software product or already have a product with the potential for dream financial rewards? Would¨Cbe software entrepreneurs must consult From Program to Product: Turning Your Code into a Saleable Product, written by software developer and entrepreneur Rocky Smolin, for an indispensable roadmap to creating a commercially successful software product. Smolin shares insights from his own experience and covers topics you may never anticipate but are vital to success, like pricing, documentation, licensing, and tracking customers.
What you¡¯ll learn

Rocky Smolin walks you through the essentials of turning a development project into a product, including
How to determine the best method of licensing your work and how to enforce that license
Choosing the appropriate price, calculating potential revenue, and selecting payment methods, including leasing and support options
Selling products direct to the customer, through retailers, and via other sales channels
Managing technical considerations within your development project, including logos, splash screens, output, error trapping and reporting, and localization/internationalization
Creating attractive packaging and developing an appearance for the product, including within the application itself, supporting documentation, and in external components
Handling marketing, sales, and administration¡ªlearn product differentiation, lead generation, prospect tracking, and customer follow¨Cups

Who is this book for?

From Program to Product: Turning Your Code into a Saleable Product is for both the ¡°lone ranger¡± programmer and small developer teams of 2¡ª3 persons each. If you have a program developed for your own use and would like to commercialize it, but are stymied at the many issues to consider and resolve before selling to the public, you¡¯ll find your answers here. Additionally, if you¡¯re a programmer at the moment with an idea or a desire to try to create a commercially viable application, and you¡¯re motivated by the dream of cash flow, this book is a vital roadmap.
Related Titles
Eric Sink on the Business of Software
Micro-ISV: From Vision to Reality

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1. Ebooks list page : 1657
2. From Program to Product Turning Your Code into a Saleable Product Mar 2008 eBook-BBL
3. From Program to Product: Turning Your Code into a Saleable Product
4. From Program to Product: Turning Your Code into a Saleable Product
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6. Software Product Lines in Action: The Best Industrial Practice in Product Line Engineering
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10. The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
11. Product Innovation: Leading Change through Integrated Product Development
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14. Product Platform and Product Family Design: Methods and Applications
15. Creating Breakthrough Products: Innovation from Product Planning to Program Approval
16. Creating Breakthrough Products: Innovation from Product Planning to Program Approval