Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Description

The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm's value. The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions. These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T, Coca-Cola, Continental Airlines, General Electric, Home Depot, Southwest Airlines, and Verizon.

Disclaimer:
Contents of this page are indexed from the Internet. All actions are under your responsability. Email us to report illegal contents or external links and we'll remove them immediately.

Please check the description for download links if any or do a search to find alternative books.

Can't Download?
Please search mirrors if you can't find download links for "Fusion for Profit: How Marketing and Finance Can Work Together to Create Value" in "Description" and someone else may update the links. Check the comments when back to find any updates.

Search Mirrors
Maybe some mirror pages will be helpful, search this book at top of this page or click here to find more info.

1. Ebooks list page : 2114
2. Fusion for Profit: How Marketing and Finance Can Work Together to Create Value
3. Fusion for Profit: How Marketing and Finance Can Work Together to Create Value
4. [share_ebook] Fusion for Profit: How Marketing and Finance Can Work Together to Create Value
5. [share_ebook] Fusion for Profit: How Marketing and Finance Can Work Together to Create Value
6. Inside-Out Marketing: How to Create an Internal Marketing Strategy
7. How to Create a Car Club and the Profit From It
8. Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet
9. Make Marketing Work for You: Boost Your Profits with Proven Marketing Techniques (How to)
10. Marketing a Service for Profit
11. How to Profit Through Catalog Marketing
12. How to Profit Through Catalog Marketing (NTC Business Books)
13. [Ebook] Finance - The Options Course - High Profit And Low Stres
14. [Ebook] Finance - The Options Course - High Profit And Low Stres
15. [Ebook] Finance - The Options Course - High Profit And Low Stres
16. [Ebook] Finance - The Options Course - High Profit And Low Stres