Get Clients Now!: A 28-day Marketing Program for Professionals, Consultants, And Coaches

Description

Publisher: AMACOM/American Management Association; 2Rev Ed edition
Language: English
ISBN: 0814473741
Paperback: 239 pages
Data: October 30, 2006
Format: PDF
Description: Foreword by Jay Conrad Levinson, author of the "Guerilla Marketing" series
Get Clients Now empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationship-based marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action. Readers will learn:

* how to choose the right marketing tactics for their situation and personality
* a foolproof method to diagnose exactly what is missing in their marketing and how to fix it
* how to use the latest Internet marketing techniques like e-zines, search engine optimization, and blogging
* hands-on approaches for replacing unproductive cold calling with the power of relationship marketing
* and much, much more!

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