Gimme! The Human Nature of Successful Marketing

Description

Publisher: Wiley
Language: English
ISBN: 047010029X
Paperback: 240 pages
Data: Feb 2007
Format: PDF
Description: In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.

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