Global Diversity: Winning Customers and Engaging Employees Within World Markets

Description

Mastering global business requires that leaders and managers fully understand the differences that exist within countries as well as between them. MeridianEaton Global is the leading consultancy to major multinational organizations expanding their business overseas. Drawing on years of actual experience in country, Global Diversity presents the key variables that are relevant in 8 important markets: China, Egypt, India, Japan, the United Kingdom, Mexico, Russia and the United States. Each country is explored in depth, specifically its cultures within cultures, and recommendations are made for realizing local market opportunities. Finally, a 6-step plan for developing and effective diversity strategy leverages the true variety that exists within each country.

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