Great Depression and the Middle Class

Description

This book examines how middle-class expert authors and collegiate youths collaboratively constructed a discourse that organized a shared sense of middle-class identity during the Great Depression. Many historians have contended that discourse in America took a leftward turn during the economically turbulent 1930s and that Americans embraced the rhetoric of the labor movement. McComb argues that college students and experts adopted the language of the marketplace, the logic of capitalism, and the process of self-commodification to make sense of their situation and to erect social barriers to protect a threatened middle-class status. Using expert-authored texts, mass-marketed advice manuals, and newspapers from Amherst College, George.

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