Handbook of Pricing Research in Marketing

Description

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area.

The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems.

Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.


Credits to original uploader

Disclaimer:
Contents of this page are indexed from the Internet. All actions are under your responsability. Email us to report illegal contents or external links and we'll remove them immediately.

Please check the description for download links if any or do a search to find alternative books.

Can't Download?
Please search mirrors if you can't find download links for "Handbook of Pricing Research in Marketing" in "Description" and someone else may update the links. Check the comments when back to find any updates.

Search Mirrors
Maybe some mirror pages will be helpful, search this book at top of this page or click here to find more info.

1. Ebooks list page : 3515
2. [request_ebook] Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
3. Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money
4. Russell W. Belk - Handbook of Qualitative Research Methods in Marketing
5. Marketing Research for Managers, Third Edition (Marketing Research for Managers)
6. Handbook of Marketing Decision Models, (International Series in Operational Research and Management Science)
7. [share_ebook] Handbook of Marketing Decision Models (International Series in Operations Research and Management Science)
8. Marketing Knowledge - CIM Revision Cards: Marketing Research and Information
9. The Power of Pills: Social, Ethical and Legal Issues in Drug Development, Marketing and Pricing
10. [share_ebook] Handbook of Research on Heterogeneous Next Generation Networking: Innovations and Platforms (Handbook of Research On…)
11. Handbook of Research on Innovation and Cluster: Cases and Policies (Handbook of Research on Clusters, 2)
12. Handbook of Research on Mobile Multimedia, Second Edition (Handbook of Research On... (Numbered))
13. Credit Derivatives Pricing Models: Model, Pricing and Implementation (repost)
14. The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution
15. Credit Derivatives Pricing Models: Model, Pricing and Implementation
16. Handbook of the Economics of Finance: Financial Markets and Asset Pricing Volume 1B