Health Communication in the New Media Landscape

Description

This book presents innovative, media-based methods of health communication for health care professionals, public health officials, and communication experts. As a media-based text, Health Communication demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information.

* The role technology can and will play in health communication
* How new media can be used to improve health literacy
* How patients can learn about health-related issues and health care
* New ways practitioners will be able to communicate with their patients
* How persons with chronic diseases learn about resources, support systems, and rehabilitation
* The impact of the new media landscape on health care providers, insurance companies, and health care policies

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