How To Be a Graphic Designer Without Losing Your Soul

Description

How To Be a Graphic Designer Without Losing Your Soul

Publisher:   Princeton Architectural Press
Number Of Pages:   160
Publication Date:   2005-09-01
Sales Rank:   13981
ISBN / ASIN:   1568985592
EAN:   9781568985596
Binding:   Paperback
Manufacturer:   Princeton Architectural Press
Studio:   Princeton Architectural Press
Average Rating:   4.5

Book Description:

Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by freeduan.com doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers.How should designers manage the creative process? What's the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients.

The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (Emigre), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). All told, How to be a graphic designer covers just about every aspect of the profession, and stands as an indispensable guide for any young designer.

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