How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

Description

I don't normally review business books, but How to Become a Marketing Superstar is so intelligent, practical, and inspiring, I simply couldn't resist giving it a well-deserved plug. It should be required reading for anyone who owns their own business or who participates in corporate life. This book has one overriding strategic purpose: to make your register go "ka-ching." So if you want more cash in your register, click on the "buy this book" button and get the process started. Fox has the rare ability to cut to the chase and say what's important in a concise and powerful way. He demystifies marketing theories, makes them simple to understand, and even more importantly -- doable. Because of this, How to Become a Marketing Superstar fills you with the promise of what is possible if you truly value your customers.




Fox's fourth entry in his How to Become series proves again that he has mastered the short format, advice-driven business book. The book contains 50-odd short chapters boasting a surprising amount of useful information delivered in a street-smart style. In the chapter entitled "Banish All Buying Barriers," Fox advises readers to eliminate anything that makes it difficult for customers to buy. About merchants featured in Visa ads for not accepting AmEx, he says, "Not accepting the American Express card is dumb. Bragging about it is even dumber." Fox lists words to avoid in advertising (e.g., "lifetime" and "quality") and questions to ask when drafting a marketing plan. Four "instant challenges" describe a marketing problem (e.g., how to sell shoe shines during a downpour) and ask readers to solve it. (Try a sandwich board reading: "Acid Rain! Save your shoes. Get a shine. Ask about the Rainy Day Special.") Throughout, Fox never loses sight of what he sees as marketing's ultimate goal, the "super marketer's anthem: It don't mean a thing. If it don't go ka-ching!"

Disclaimer:
Contents of this page are indexed from the Internet. All actions are under your responsability. Email us to report illegal contents or external links and we'll remove them immediately.

Please check the description for download links if any or do a search to find alternative books.

Can't Download?
Please search mirrors if you can't find download links for "How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register" in "Description" and someone else may update the links. Check the comments when back to find any updates.

Search Mirrors
Maybe some mirror pages will be helpful, search this book at top of this page or click here to find more info.

1. Ebooks list page : 3450
2. Cash Rules: Learn & Manage the 7 Cash-Flow Drivers for Your Company's Success
3. Cash Rules: Learn & Manage the 7 Cash-Flow Drivers for Y
4. How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It
5. [share_ebook] How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It
6. [share_ebook] How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It
7. Cash Rules: Learn & Manage the 7 Cash-Flow Drivers for Your Company%27s Succ
8. Be a Recruiting Superstar: The Fast Track to Network Marketing Millions
9. Be a Network Marketing Superstar: The One Book You Need to Make More Money Than You Ever Thought Possible
10. Be a Network Marketing Superstar: The One Book You Need to Make Money Than You Ever Thought Possible
11. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyer
12. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
13. ebook - Cash tactics (marketing at warp speed) by ruck!
14. The New Rules of Marketing and PR
15. The New Rules of Marketing and PR
16. The New Community Rules: Marketing on the Social Web