How to Manage Your Global Reputation

Description

"Takes readers from strategy reviews through audits and issue identification/tracking to program development all the way to evaluation . . . [contains] insights for both the experienced and the aspiring in public relations."
”Stephen A. Greyser, Harvard Business School

"In the past few years, more authors have turned their attention to the subject of reputation and its value to an organization, but none has brought to the subject the global perspective of Michael Morley. Morley was a practitioner of international public relations long before it became fashionable, and the wealth of case history material included in this book reflects the depth of his expertise in the subject."
”Paul Holmes, Reputation Management

Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.










ALERT - FISHING!

Don't click the link above!

Disclaimer:
Contents of this page are indexed from the Internet. All actions are under your responsability. Email us to report illegal contents or external links and we'll remove them immediately.

Please check the description for download links if any or do a search to find alternative books.

Can't Download?
Please search mirrors if you can't find download links for "How to Manage Your Global Reputation" in "Description" and someone else may update the links. Check the comments when back to find any updates.

Search Mirrors
Maybe some mirror pages will be helpful, search this book at top of this page or click here to find more info.

1. Ebooks list page : 2623
2. How to Measure and Manage Your Corporate Reputation
3. Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation
4. Kyoto2: How to Manage the Global Greenhouse
5. The Global Market: Developing a Strategy to Manage Across Borders
6. Global Sourcing Logistics: How to Manage Risk and Gain Competitive Advantage in a Worldwide Marketplace
7. Implementing Codes Of Conduct: How Businesses Manage Social Performance In Global Supply Chains
8. Reputation Marketing
9. Lyrics: bad reputation
10. Reputation Marketing
11. The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage
12. Reputation, Celebrity and Defamation Law
13. Reputation: A Network Interpretation
14. Reputation: Portraits in Power
15. Alcuin: Achievement and Reputation
16. Corporate Reputation, the Brand