How to Think Like the World's Greatest High-Tech Titans

Description

How to Think Like the World's Greatest High-Tech Titans
by Erika Brown



Book Description
Inviting readers on an unprecedented journey into the minds of twenty-four of the most creative, trailblazing minds of this or any era, journalist Erika Brown demonstrates how the world of high technology--more than any other industry--has taken a commanding lead in revolutionizing the way companies think about management, business strategies, markets, and customers. This debut volume in The Leader's Edge Series delivers the inside scoop on exactly how titans like Bill Gates, William Hewlett, and Steve Jobs discovered and mastered new markets in record time, how they managed growth and setbacks, how they exploited competitors' flaws, and much more. Best of all, Brown provides practical instructions on how readers can incorporate these strategies in their own business situations.

     

Quote:

Erika Brown profiles 16 computer and Internet industry leaders in this informative and entertaining book. A senior reporter for Forbes, Brown brings a journalist's insight to each profile and seeks to extract the ideas and strategies that made each of these over-achievers successful. She packs plenty of information into chunks that seem a bit short for a book, but are at least longer than today's standard magazine profiles. Perhaps the most interesting aspect of her profiles is the way many of them reveal the dynamics between two powerful leaders at companies like Microsoft and Intel. We [...] recommend this book as a brief introduction to the men and women whom history will record as the titans of turn-of-the-century technology This book has given us inspiration and practical ideas how to improve our approach to improving our bottom line. The chapter entitled "Don't Be Afraid to Be an Agent of Change" would be helpful to families and even to politicians. People who run failing school systems could definitely learn something from reading this book; maybe they would not be so afraid of school vouchers!

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