IAB Mobile Advertising Report

Description

The next 12 months have been heralded a real turning point for mobile internet advertising, when the experience will match the technology and consumers will get over their hang-ups about using their mobile phones for something other than communication and surf to their hearts’ content on the move, occasionally interacting with advertising. The IAB’s 'mobile advertising: the emerging UK market' report - written with the Mobile Marketing Association and available to download below is an ideal introduction to the increasingly important mobile market.

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