Ian Ruskin-Brown - Marketing Your Service Business
ISBN: 1854183168
Category: Business
Tag: Business & Investing
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Ian Ruskin-Brown - Marketing Your Service Business
Thorogood Publishing | 2006 | ISBN: 1854183168 | Pages: 296 | PDF | 5.15 MB
Thorogood Publishing | 2006 | ISBN: 1854183168 | Pages: 296 | PDF | 5.15 MB
Ian Ruskin-Brown's new book provides a basic grounding in marketing and then focuses on marketing techniques unique to small-and mid-size service businesses. The author goes beyonf the usual marketing mix of Posiitoning, Product, Placement, Promotion and Price to add five more elements for service businesses: Physical Evidence, Process, People, Time Related Issues and Capacity Management.
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