Idea Generator : Tools for Business Growth

Description

Ever been stuck for an idea? Unlock your creative abilities with these sixty small, practical, simple to use tools to aid in brainstorming new ideas or to help come up with new and sometimes radical solutions to problems.

Become more confident in your creative abilities. The results will be immediate.

Ideas are the lifeblood of any business. But have you ever been stuck for one? If you have, then The Idea Generator is for you. It outlines 60 effective and practical tools to help you create a range of big, new concepts. Each tool is simple to use and includes hints on how and when to use it for the best results.

The Idea Generator is a powerful handbook. It will help you solve problems, create new opportunities and improve individual and team performances. It will benefit anyone involved in business: in innovation, sales, marketing, advertising, business development or new product development.


KEN HUDSON has a PhD in organisational creativity.His thesis explored the notion of ‘designing a continuously creative organisation’.
Ken has also worked in senior roles for over 15 years in marketing, advertising and management consulting.

He formed his own innovation consulting business in 2001 called The Idea Space. Ken has worked with many leading brands, including Heinz, Wrigley, Colgate, Kellogg’s, Unilever, Disney, DuPont and Nestlé.


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