Innovation Games: Creating Breakthrough Products Through Collaborative Play

Description

The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires.

You’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.

Learn how your customers define success
Discover what customers don’t like about your offerings
Uncover unspoken needs and breakthrough opportunities
Understand where your offerings fit into your customers’ operations
Clarify exactly how and when customers will use your product or service
Deliver the right new features, and make better strategy decisions
Increase empathy for the customers’ experience within your organization
Improve the effectiveness of the sales and service organizations
Identify your most effective marketing messages and sellable features

Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.

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1. Ebooks list page : 402
2. Innovation Games: Creating Breakthrough Products Through Collaborative Play
3. Innovation Games: Creating Breakthrough Products Through Collaborative Play (Repost)
4. Innovation Games: Creating Breakthrough Products Through Collaborative Play
5. Creating Breakthrough Products: Innovation from Product Planning to Program Approval
6. Creating Breakthrough Products: Innovation from Product Planning to Program Approval
7. Creating Breakthrough Products: Innovation from Product Planning to Program Approval (Repost)
8. What Customers Want: Using Outcome-driven Innovation to Create Breakthrough Products and Services
9. What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
10. Creating Collaborative Advantage Through Knowledge and Innovation
11. Grabbing Lightning: Building a Capability for Breakthrough Innovation
12. Breakthrough Zone : Harnessing Consumer Creativity for Business Innovation
13. Creating Emotion in Games: The Craft and Art of Emotioneering
14. Real-Time Interactive 3D Games: Creating 3D Games in Macromedia Director 8.5 Shockwave Studio
15. A Road Map to the Development of European SME Networks: Towards Collaborative Innovation
16. Swarm Creativity: Competitive Advantage through Collaborative Innovation Networks