Internet Business Models and Strategies: Text and Cases

Description

Book Description
Afuah and Tucci’s Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies. –This text refers to the Paperback edition.

Book Info
Text addresses the Internet’s impact on business and its reach across all sectors, and outlines strategies for effectively competing in this environment. Includes cases for discussion. For undergraduate and graduate business school programs. Previous edition: c2000. Softcover. DLC: Business enterprises–Computer networks. –This text refers to the Paperback edition.

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