Introduction to Sport Marketing: A Practical Approach (Sport Management)

Description

Sports Marketing is the first book to take the beginner student through the sometimes baffling world of sports marketing. Written in a very accessible manner specifically for students at the very start of their careers, this book explains the basic principles and practices of strategic marketing in the sports industry.

Unlike current texts available on the market, the book is aimed at the beginner student and equips them with the skills to:

* apply marketing theory to the unique sports industry environment
* conduct an internal and external analysis of a sport organization in order to identify market opportunities
* apply basic skills in the identification of marketing opportunities, and the formulation of these opportunities into marketing objectives
* use a marketing framework to develop a strategic sport marketing direction
* use a marketing framework to develop a sport marketing strategy that addresses segmentation, targeting, differentiation and marketing mix variables
* utilize control and quality tools to monitor progress and introduce changes to the marketing strategy and tactics.

Packed with cases, questions, exercises, illustrations and with supporting online materials, Sport Marketing should be the first stop on any beginner sports management and marketing student's reading list.

* The first book on the market for the beginner student studying sports marketing
* Packed with cases, exercises, questions, illustrations and with a raft of online material available
* Written in a highly accessible manner by a renowned sports marketing expert

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1. Ebooks list page : 2665
2. Sport, Rules and Values: Philosophical Investigations into the Nature of Sport (Ethics & Sport)
3. Sport and the Media: Managing the nexus (Sport Management)
4. Sport Funding and Finance (Sport Management)
5. Sport and Exercise Physiology Testing Guidelines: The British Association of Sport and Exercise Sciences Guide (Bases Sport an
6. Sport Governance (Sport Management)
7. Sport, Recreation and Tourism Event Management: Theoretical and Practical Dimensions
8. Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)
9. Post-Olympism?: Questioning Sport in the Twenty-First Century (Global Sport Cultures)
10. The Sport Psychologist's Handbook: A Guide for Sport-Specific Performance Enhancement
11. Ethnicity, Sport, Identity: Struggles for Status (Sport in the Global Society)
12. The Sport Star: Modern Sport and the Cultural Economy of Sporting Celebrity
13. The Sport Psychologist's Handbook: A Guide for Sport-Specific Performance Enhancement
14. Sport and Corporate Nationalisms (Sport Commerce and Culture)
15. Global Sport Sponsorship (Sport Commerce and Culture)
16. Strategic Sport Marketing