Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

Description

I have been teaching, researching, running programs and centers, advising on company projects, consulting, and speaking globally on corporate social responsibility (CSR) since 1993. It has been a wild ride, through a fi eld that started in relative anonymity, marginality, and insignifi cance and has moved fairly rapidly to front-page news. Indeed, the Wall Street Journal in 2006 and again in 2007 included CSR as one of the areas—along with fi nance, marketing, accounting, and operations—that it assessed in its annual rankings of top business schools.





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