Launching New Products and Services: How to Get Your Fabulous New Idea to the Market Place 5th Edition

Description

Being involved in launching new products or services can be very exciting and stimulating, though at the same time fraught with untold perils and dangers. The results of success can be great, even immense, though the risk of failure is always very close at hand. This book sets out to address many of the issues involved in launching new products and services, from planning and budgeting, to making sales and collecting payments. It is especially aimed at those involved in launching new products or services, and will also be of immense assistance to anybody from an inventor to a sales and marketing professional. An essential part of launching a new product or service is creating sales. Many people approach product launches armed with copious cash flow statements and financial projections with no real idea where sales will come from or how to create sales. If you wait for the world to beat a path to your door you will probably be waiting a long time. Absolute professionalism is another major bonus when planning to launch new products and services, but this takes many years, even a lifetime to acquire and use to your advantage. Research and understand your market place before you commence. A working and proven prototype is a must, together with a business plan and a marketing plan.

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