Mail Order Retailing in Britain: A Business and Social History
ISBN: 0198296509
Category: Business
Tag: Economics and Finances
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Mail Order Retailing in Britain: A Business and Social History
Publisher: Oxford University Press, USA | ISBN: 0198296509 | edition 2005 | PDF | 258 pages | 1,46 mb
Publisher: Oxford University Press, USA | ISBN: 0198296509 | edition 2005 | PDF | 258 pages | 1,46 mb
Since its inception in the late 19th century, Britain’s mail order industry both exploited and generated social networks in building its businesses. The common foundation of the sector was the agency system; Sales were made through catalogs held by agents, ordinary people in families, neighborhoods, pubs, clubs and workplaces. Through this agency system mail order firms in Britain were able to tap social networks both to build a customer base, but also to obtain vital information on credit worthiness. In this, the first comprehensive history of the British mail order industry, the authors combine business and social history to fully explain the features and workings of this industry. They show how British general mail order industry firms such as Kay and Co., Empire Stores, Littlewoods, and Grattan grew from a range of businesses as diverse as watch sales or football pools.
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