Manager's Guide to Competitive Marketing Strategies

Description

The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues, including: assessing corporate culture and turning it to competitive advantage, maneuvering around competitors when trapped in a weak position, energizing a product line, and reviving a business after a period of no-growth

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1. Ebooks list page : 2108
2. The Managers Guide to Competitive Marketing Strategies
3. The Managers Guide to Competitive Marketing Strategies by Norton Paley
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