Managerial Economics: Firms, Markets, and Business Decisions

Description

This text provides full coverage of all the topics typically encountered in Business or Managerial Economics. It is designed to be appropriate for intermediate and final year undergraduate, first year graduate and MBA programmes in managerial economics and applied microeconomic analysis. Building upon a core of microeconomic principles, the text covers all areas of managerial economics courses in a style which is easy to follow, using applied material to complement theoretical concepts. The book also incorporates areas of recent research and debate, including organizational architecture and investment appraisal.

This text is designed for intermediate and final year undergraduate, first year graduate and MBA programmes in managerial economics and applied microeconomic analysis. Written in a clear and accessible style, it covers all areas of managerial economics courses, and complements theoretical concepts with practical applications. It includes lists of key terms, chapter summaries, review questions, and a reference section.

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