Managing Business In A Multi-channel World: Succes...

Description

Title: Managing Business In A Multi-channel World: Success Factors For E-business
Description:
Pages :357

Description:Managing Business in a Multi-Channel World: Success Factors for E-Business

addresses the concerns of existing companies who wish to succeed in the new multi-channel

environment as it develops and becomes commonplace. Readers will obtain academically rigorous

yet manager-accessible insight into recent studies on multi-channel e-business in three focus

areas: consumers, markets and strategy of e-business and the impending future of the

multi-channel environment. While many e-business books provide anecdotal descriptions of what

went wrong, few provide structure or insights into how best to utilize the Internet as a

business channel. Forward-thinking organizations can use this book to build considerable

competitive advantage from the examples of first-movers and new business models.

Links

http://rapidsharebooks.blogspot.com/2006/11/managing-business-in-multi-channel.html

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3. Managing Business In A Multi-channel World: Success Factors For E-business
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