Market Segmentation: How to do it, how to profit from it

Description

   

Malcolm McDonald / Ian Dunbar, ?Market Segmentation: How to do it, how to profit from it?

Butterworth-Heinemann | ISBN 0750659815 | October 1, 2004 | 512 pages| PDF |  2.7 Mb
* McDonald and Dunbar are the leading author team in this area
* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business
* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)

This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.

* Highly developed and well illustrated treatment of a key marketing technique
* Usable by students and executives, for whom the practical, step-by-step approach is designed
* Leading author team in the field

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