Marketing Across Cultures (Culture for Business Series)
ISBN: 1841124710
Category: Business
Tag: Business & Investing
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Marketing Across Cultures (Culture for Business Series)
Fons Trompenaars Peter Woolliams | Capstone | 2004-11-05 | ISBN: 1841124710 | Pages: 354 | PDF | 6.8 MB
Fons Trompenaars Peter Woolliams | Capstone | 2004-11-05 | ISBN: 1841124710 | Pages: 354 | PDF | 6.8 MB
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
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