Marketing Planning & Strategy by Subhash C. Jain
Category: Business
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Marketing Planning & Strategy by Subhash C. Jain (Author)
Publisher: South-Western Pub; 7th edition (June 23, 2004) | ISBN-10: 075933871X | PDF | 17,6 Mb | 935 pages
Publisher: South-Western Pub; 7th edition (June 23, 2004) | ISBN-10: 075933871X | PDF | 17,6 Mb | 935 pages
Written for the capstone course in Marketing or Marketing Strategy. Marketing Planning and Strategy will help students develop strategic marketing skills essential for todayUs global competition. This text focuses on marketing stratgey from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
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