Marketing Plans
ISBN: 0750656255
Category: Business
Tag: Business & Investing
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Description
Marketing Plans
Publisher: Butterworth-Heinemann | ISBN: 0750656255 | edition 2002 | PDF | 648 pages | 26,64 mb
Publisher: Butterworth-Heinemann | ISBN: 0750656255 | edition 2002 | PDF | 648 pages | 26,64 mb
Now in its 5th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM and new planning practices.
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