[request_ebook] Marketing Research: An Applied Orientation and SPSS 14.0 Student CD (5th Edition)
Author: Naresh Malhotra
Date: 2008
ISBN: 0132221179
Pages: 864
Language: English
Publisher: Prentice Hall; 5 edition (July 8, 2006) (June 9, 2008)
Category: Business
Tag: Business & Investing
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504 views since 2008-07-20, updated at 2009-02-27, by psc.
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For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.
Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.
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