Marketing for Financial Advisors: Build Your Business by Establishing Your Brand, Knowing Clients and Creating a Marketing Plan

Description

To financial advisors who ask, “Who has the time and money for marketing?” the authors have an important piece of advice: Treat your practice like a small business, or you will be put out of business.

In an economy in flux, prospective clients are hesitant to put their financial future in the hands of just anyone. This is where Marketing for Financial Advisors comes in. The definitive marketing book designed specifically for financial advisors, it provides all the basic marketing skills you need to attract high-net-worth clients quicker and in greater numbers than ever. Putting the authors’ proven techniques to use, you can immediately build your client base by:
Establishing brand and reputational awareness
Developing a differentiated value proposition
Creating a “word-of-mouth” army
Understanding your clients’ psychology
Focusing on a niche segment of clients
Building a sophisticated marketing campaign
Writing an effective marketing plan
Determining the ROI of your marketing spend

Faculty members of the Wharton School’s marketing department, the authors base much of their advice on a study of more than 800 financial advisors. Throughout the text, proven marketing approaches are combined with real-world insights from these successful advisors.

Marketing for Financial Advisors opens the door to an entirely new perspective on your business. You will begin to view yourself as an entrepreneur and understand that an investment in marketing is an investment in the future of your business.

Whether you already run a successful financial advisory firm or plan to start one, you must build customer relationships through marketing if you want to survive and profit for years to come. Take your first steps as a small-business entrepreneur using Marketing for Financial Advisors as your guide.

Disclaimer:
Contents of this page are indexed from the Internet. All actions are under your responsability. Email us to report illegal contents or external links and we'll remove them immediately.

Please check the description for download links if any or do a search to find alternative books.

Can't Download?
Please search mirrors if you can't find download links for "Marketing for Financial Advisors: Build Your Business by Establishing Your Brand, Knowing Clients and Creating a Marketing Plan" in "Description" and someone else may update the links. Check the comments when back to find any updates.

Search Mirrors
Maybe some mirror pages will be helpful, search this book at top of this page or click here to find more info.

1. Ebooks list page : 3417
2. [share_ebook] Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
3. Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
4. Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results
5. The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom
6. [request_ebook] One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, Second Edition
7. Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line
8. Build a Successful Network Marketing Business (101 Ways to)
9. Marketing to the Social Web: How Digital Customer Communities Build Your Business
10. Marketing to the Social Web: How Digital Customer Communities Build Your Business
11. Out of the Box Marketing: How to Build a Super-Profitable Business by David Abingdon
12. Marketing to the Social Web: How Digital Customer Communities Build Your Business
13. Out of the Box Marketing: How to Build a Super-Profitable Business by David Abingdon
14. Clients Forever: How Your Clients Can Build Your Business for You
15. The Professional's Guide to Financial Services Marketing: Bite-Sized Insights For Creating Effective Approaches
16. [share_ebook] Marketing to the Social Web How Digital Customer Communities Build Your Business