Marketing in a Nutshell: Key concepts for non-specialists

Description

Publisher: Butterworth-Heinemann
Language: English
ISBN: 0750681330
Paperback: 320 pages
Data: Mar 2007
Format: PDF
Description: Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors marketing know-how and expert insights accessible to all.

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