Media Economics: Theory and Practice (Lea's Communication)

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Media Economics: Theory and Practice (Lea's Communication)
TF-LEA | ISBN0805845801 | 2003-11-01 | PDF | 219 pages | 2.34 MB
This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec

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