Media Secrets of the Game Business

Description

Written for anyone interested in learning about how the game business works, this completely updated version of this bestseller provides insights from industry pros into the ins and outs of bringing a commercial game to market. A diverse group of experienced professionals has joined together to share their wisdom and experiences to help others maximize the game business. All business aspects of game development and publishing are covered, including game publishing, financing a project, managing development operations, making a profit, and getting a game to market. Many of the articles include case studies and interviews, providing readers with real-world examples that illustrate how companies and individuals have succeeded and failed in the business. This is a must-have resource for anyone interested in starting a game development studio or improving an existing one.

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