Morgan Kaufmann Web Dragons Inside the Myths of Search Engine Technology Nov 2006 eBook-LinG

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R E L E A S E I N F O


:: TEAM LinG PRESENT ::


Web Dragons: Inside the Myths of Search Engine Technology (The Morgan
Kaufmann Series in Multimedia and Information Systems)


http://www.amazon.com/exec/obidos/ASIN/0123706092


MAKER......: TEAM LinG ISBN.......: 0123706092
SUPPLIER...: TEAM LinG LANGUAGE...: English
PAGES......: 288 FORMAT.....: PDF
DATE.......: 2007-05-15 DISKS......: 02 x 5.00 MB

R E L E A S E N O T E S



In the eye-blink that has elapsed since the turn of the millennium,
the lives of those of us who work with information have been utterly
transformed. Pretty well all we need to know is on the web; if not
today, then tomorrow. Its where we learn and play, shop and do busines
s, keep up with old friends and meet new ones. What makes it possible
for us to find the stuff we need to know? Search engines.Search engine
sweb dragonsare the portals through which we access societys treasure
trove of information. How do they stack up against librarians, the
gatekeepers over centuries past? What role will libraries play in a
world whose information is ruled by the web? How is the web organized?
Who controls its contents, and how do they do it? How do search
engines work? How can web visibility be exploited by those who want
to sell us their wares? Whats coming tomorrow, and can we influence
it? We are witnessing the dawn of a new era, starting right nowand
this book shows you what it will look like and how it will change
your world. Do you use search engines every day? Are you a developer
or a librarian, helping others with their information needs? A researc
her or journalist for whom the web has changed the very way you work?
An online marketer or site designer, whose career exists because of
the web? Whoever you are: if you care about information, this book
will open your eyesand make you blink.* Presents a critical view of
the idea of funneling information access through a small handful of
gateways and the notion of a centralized index--and the problems that
may cause. * Provides promising approaches for addressing the problems
, such as the personalization of web services. * Presented by authorit
ies in the field of digital libraries, web history, machine learning,
and web and data mining. * Find more information at the author's
site: webdragons.net

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