Persuasion Across Genres: A Linguistic Approach (Pragmatics and Beyond New Series)

Description

Persuasion has intrigued researchers since antiquity; yet, it is a topic which continues to have immense relevance in all human interaction. To quote
Robin Tolmach Lakoff (2000: 7), the question is: “Why do we late-twentieth-century sophisticates, after a century’s barrage of advertising, still find ourselves bedazzled by the language of persuasion, economic and political?” The present volume is dedicated to investigations of the interactive process of persuasion at the dawn of the new millenium. Choosing to focus on the linguistic manifestations of this process, we highlight its several different dimensions, which interact with one another in intriguing ways. Further, we investigate aggregates of the linguistic exponents of persuasion across a number of different genres.

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