Persuasive Imagery: A Consumer Response Perspective

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Linda M. Scott, Rajeev Batra, Persuasive Imagery: A Consumer Response Perspective
Lawrence Erlbaum Associates | ISBN 0805842020 | PDF | 2003 | 456 pages | 5,0 MB
Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.

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