Presenting to Win: The Art of Telling Your Story

Description

Presenting to Win: The Art of Telling Your Story



The vast majority of presentations fall prey to what I call the Five Cardinal Sins:

No clear point. The audience leaves the presentation wondering what it was all about. How many times have you sat all the way through a presentation and, at the end, said to yourself, "What was the point?"

No audience benefit. The presentation fails to show how the audience can benefit from the information presented. How many times have you sat through a presentation and repeatedly said to yourself, "So what?"

No clear flow. The sequence of ideas is so confusing that it leaves the audience behind, unable to follow. How many times have you sat through a presentation and, at some point, said to yourself, "Wait a minute! How did the presenter get there?"

Too detailed. So many facts are presented, including facts that are overly technical or irrelevant, that the main point is obscured. How many times have you sat in on a presentation and, at some point, said to yourself, "What does that mean?"

Too long. The audience loses focus and gets bored before the presentation ends. How many times in your entire professional career have you ever heard a presentation that was too short?

"The problem is that nobody knows how to tell a story. And what's worse, nobody knows that they don't know how to tell a story!"

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