[request_ebook] Professional Search Engine Optimization with ASP.NET

This book is primarily aimed at ASP.NET developers who want to develop search engine-optimized web sites. The book may also be helpful for more technically-sound search engine marketers who have the patience to install Visual Web Developer and a few other goodies, and follow step-by-step technical exercises.

The code in this book has been written for ASP.NET 2.0 and uses C# as the server-side language, and a few exercises use SQL Server 2005 databases. The examples should be easy to port to ASP.NET 1.1 or VB.NET if necessary, however.

Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.

What you will learn from this book

• Understand the criteria that influence search engine rankings

• Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET

• Use HTTP Headers to properly indicate the status of web documents

• Create optimized content and cope with duplicate content effectively

• Avoid being the victim of black hat SEO techniques

• Understand and implement geo-targeting and cloaking

• Use site maps effectively—for users as well as search engines

• SEO enhancements that can easily be applied to an existing web site

• Build a search engine–friendly e-commerce catalog

   

Who this book is for

This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.

Enhance Your Knowledge
Advance Your Career