Profitable Photography in Digital Age: Strategies for Success

Description

Paperback: 256 pages
Data: June 1, 2005
Format: PDF
Description: The rapid evolution of digital photography and the ease of distribution over the Internet has transformed the photo industry. Everything from marketing and sales to competitive pricing and job security has been affected. And now that the flood gates have come down, everyone from semi-pros to amateurs to the common consumer affects how business is done, whether it's pricing, assignments, or just getting your photos seen by potential buyers. In a market once dominated by agencies and seasoned professionals, succeeding in today's industry demands a fresh new approach. For those who are just starting out or those who are established photographers trying to compete more effectively in a changing market, Dan Heller’s book Profitable Photography in the Digital Age provides a new and progressive approach to understanding and succeeding in the photography business in today’s market. It will help established photographers find new strategies for diversifying revenue streams and adding nontraditional sources of income. For serious amateurs, this book explores realistic perspectives on what to expect and how to gauge their aptitudes for making it in this highly competitive arena. Profitable Photography in the Digital Age shows how photography is more accessible than ever to the average person, even though making money with photography can be more challenging. It also offers new ways of teaching

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