Putting Your Small Business on the Web by Maria Langer

Description

Targeted for small business owners interested in how the Web can extend their business reach and profitability, this book explains how to create an online presence for an existing small business. Many business owners want to become part of the e-commerce revolution, but have unrealistic expectations that a Web site will instantly perform miracles for their company. Maria Langer includes real-life examples of small business Web sites that do‹and don't‹work. Topics covered include: Building your Web site, reducing marketing costs, site setup, Web design and content, and how to work with search engines to make your site easy to find. Technology described within this book can be used by anyone, regardless of computer platform.










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