[share_ebook] Relationship Marketing: Creating Stakeholder Value

Product Details

• Paperback: 264 pages
• Publisher: Butterworth-Heinemann; 2nd edition (May 21, 2001)
• Language: English
• ISBN-10: 0750648392
• ISBN-13: 978-0750648394

Product Description
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategy
Includes frequent vignettes to show how the theory works in practice 

From the Publisher
The completely updated and revised edition builds on the success of the one of the first and most highly regarded books on this subject, the addition of new up-to-date case materials and examples of best practice will make the book a highly effective text.Covering all the stakeholder markets; employees, suppliers, influencers, customers and consumers, in which the relationship approach is critical this new edition is the seminal text for all students and managers in this field.