Sales Letters That Sizzle : All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales
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Herschell Gordon Lewis, "Sales Letters That Sizzle : All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales"
Publisher: McGraw-Hill/Contemporary | 1999-09-11 | ISBN 0844223484 | PDF | 288 pages | 7.8 MB
Publisher: McGraw-Hill/Contemporary | 1999-09-11 | ISBN 0844223484 | PDF | 288 pages | 7.8 MB
Packed with hundreds of examples of sales letters that make--and break--the rules, experts show what works and doesn't work. From envelope copy to closing lines that promise to close a deal, students will find this book to be a comprehensive tool for writing successful sales letters.
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