Scenario Planning: The Link Between Future and Strategy
ISBN: 0333993179
Category: Business
Tag: Business & Investing
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Mats Lindgren, Hans Bandhold, "Scenario Planning: The Link Between Future and Strategy"
Palgrave Macmillan | 2003-02-22 | ISBN: 0333993179 | 240 pages | PDF | 1,3 MB
Palgrave Macmillan | 2003-02-22 | ISBN: 0333993179 | 240 pages | PDF | 1,3 MB
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
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