Selected Papers from the B2B track of the 2006 Academy of Marketing Science Conference

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Lewin, Jeffrey(ed.), "Selected Papers from the B2B track of the 2006 Academy of Marketing Science Conference"
Publisher: Emerald Group Publishing | 2006 | ISBN 1846638623 | PDF | 200 pages | 2 MB


The articles appearing in this e-book represent the best work submitted to the Business-to-Business Track of the 2006 AMS Annual Conference. There is no central theme among the offered works, rather, they represent a broad array of topics. However they share one important attribute; they all offer topics and discourse of interest and importance to practitioners and academics operating in B2B environments.



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