Selling to Major Accounts: Tools, Techniques, and Practical Solutions for the Sales Manager

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Terry R., Ph.D. Bacon, "Selling to Major Accounts: Tools, Techniques, and Practical Solutions for the Sales Manager"
Publisher: AMACOM | 1999 | ISBN 0814404626 | PDF | 336 pages | 4.96 MB

I am a corporate librarian. This book was recommended to me by one of our top marketing people because it has chapters on gathering and leveraging information about your clients. While it didn't give me any new tips on how to do research (that's not what it's about), it gave me great insight into what type of information my internal clients need and how they will use it. I recommend this book to sales managers, but also to anyone who supports sales managers.

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