Sense and Respond: The Journey to Customer Purpose
ISBN: 140394573X
Category: Business
Tag: Business & Investing
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Sue Barlow, Stephen Parry, Mike Faulkner "Sense and Respond: The Journey to Customer Purpose"
Palgrave Macmillan | 2005-08-06 | ISBN: 140394573X | 224 pages | PDF | 1 MB
Palgrave Macmillan | 2005-08-06 | ISBN: 140394573X | 224 pages | PDF | 1 MB
The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the center of the process and the organization needs to respond in a holistic way so that the customer can impact on the design and delivery of products and processes. The book is based upon substantial research and practice by leading practitioners and heralds a paradigm shift in thinking on these issues.
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